With a writer's eye for details, I uncover the spark for a great story that others often miss.
After directing content development at a creative firm, I helped a Fortune 500 company launch its in-house digital content marketing operation. As the commercial lines content marketing leader, I created content strategy, wrote award-winning B2B content, mentored writers and established a singular voice as an authority in protecting our customers’ employees and their businesses.
My work includes brand strategy, positioning and key message development, content strategy, copywriting, video storytelling and social media campaigns. I work with the A/E/C industry, financial services, healthcare education, legal and nonprofit clients.
Helping organizations - and people - find their potential is what drives me. When I'm not writing, I work with women at Dress for Success Hartford on their path to self-sufficiency as a career counselor and suiting supervisor. I also offer career counseling services, from resume design to cover letter writing, to a growing group of friends and colleagues who are working on finding their own true story.
For more, find me on LinkedIn. - Louisa Desson
“Louisa has the enviable ability to assimilate large amounts of complex information - and then translate and structure it for wide and varied audiences. She puts her heart and soul into everything she touches. I feel fortunate whenever she is part of a project team on which I am working.”
CONTENT MARKETING RESULTS
+158% increase in Natural Search Visits
+78% Facebook engagement rate goal
+478% Facebook acquisition goal
+80% Twitter engagement rate goal
+82% Twitter acquisition goal
+40% LinkedIn engagement rate goal
+116% LinkedIn acquisition goal
+62% increase in page shares